A lot of business deals boil down to the way the key players negotiate, this basically goes for most things in life. From auditions to job interviews, the best negotiator mostly wins, even if he’s less skilled.

Ed Brodow is the world’s top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers along with Senator George Mitchell and Citigroup CEO Sanford Weill. Ed’s practical, no-nonsense approach to an often-misunderstood subject has helped audiences and readers all over the world to overcome their fears and get what they want in business and in their personal lives. Check out what he has to say in the video below.

Love, Damani